The "entry-level gold standard" for modern marketing.
Digital Marketing Starter Path
A curated sequence of certifications and micro-credentials to build real-world marketing skills.
Recommended sequence
Focused on the strategy and SEO side of digital writing and brand storytelling.
Google Ads search fundamentals and certification exam prep.
Social marketing certification from Hootsuite.
Industry-standard proof that you can manage multi-platform social media strategies at scale.
Content marketing fundamentals and certification.
Digital marketing essentials with HubSpot Academy.
Vital for any business or sports rep role; shows you know CRM tools.
Meta credential for digital marketing fundamentals.
Essential for anyone wanting to run high-level ad campaigns.
SEO toolkit training and certification.
More paths coming soon
We’re building additional paths across data, design, IT, and more. Check back soon.